Amp'd Mobile Commercial

You know that commercial for the "hep," "cool," and "edgily apostophred" Amp'd Mobile, the one where a father sends his reluctant son off to do an extreme sports bike trick on a ramp, only to have the kid fall off the ramp halfway while fireworks flare? Who is that guy who plays the father? He looks soooo familiar, but I can't come up with from where.