Thursday, July 19, 2007

I'm Now Yet Another Cog In The Vast, Soulless Machine That Is Advertising/Marketing/PR

What's really wild is that I occasionally get email from people who want me to help them market their products/services/websites via this little blog here. The fact that anyone thinks I actually have enough of an audience to make it worth contacting me blows my little mind; someone thinks I'm (sort of) important!

Anyway, I was contacted a few days ago by a man with the fabulous name of Raz Godelink about this really cool-looking new green business called Eco-Libris. (Lords of the Internet only know how he found this blog and why he bothered to email me, but I'm just tickled pink.) I've put a slightly-modified version of the email I got from him below, so you can get some info and check it out. It really sounds neat.

Dear Frank,

My name is Raz Godelnik and I thought you might be interested to learn about Eco-Libris, a new green biz I co-founded that lets book readers balance out the paper used for their books, and of a special celebration and free offer we're having for the release of the new Harry Potter.

Eco-Libris helps book lovers go green and plant a tree for every book they read. About 20 million trees are being cut down every year to produce paper for books sold in the
U.S. alone. By partnering with non-profit organizations in developing countries, Eco-Libris can now invite readers to do something about it in its new website.

The process itself is fairly simple - upon entering the website, customers decide how many books they would like to balance out. They then pay online and a tree is planted for each of these books. Customers also receive a sticker from Eco-Libris, made of recycled paper, for every book they balance out, saying "One Tree was Planted for this Book," which they can later display on their books' sleeves.

Now we celebrate with
J.K. Rowling and Harry Potter’s fans the release of the new Potter book (though we’re sad it’s the last one). As you may know, the new Harry Potter books are being published on partially or fully recycled paper worldwide. So for us, Harry Potter is not only a great story; it also sets an example for the future of the book publishing industry, and a vision which we share. To show our appreciation to the courageous author and to the young magician we’ll be celebrating by letting Harry Potter fans plant new trees and win a free copy, made of 100% recycled paper, of the new book.

To participate in "Eco-Libris and The Green Wizards" promotions, Harry Potter's fans need to send a picture of themselves posing with any of the books in the series. The first 50 people to do so will receive a special gift - seven trees planted for them in developing countries, to balance out seven of their books
in honor of the seven books in the Potter series. They will also receive seven Eco-Libris stickers saying “One Tree was Planted for This Book” to be proudly displayed on their books sleeves.

Our judges will pick the best photo of all and we'll send a free copy of the new Harry Potter, printed on 100% recycled paper, to the gifted photographer.

So please check out our website and our special Harry Potter celebration page and let me know what you think. We try to spread the word about us to all the book lovers, greenies and everyone in between. If you could feature us at your site that really would be great! I'll be happy to answer any questions you may have and of course we are open to link exchanges. Thanks!

For more information on Eco-Libris, you are welcome to check our news release.

Thank you again for your time.

Best regards,

Raz Godelnik



Zeke said...

and how do we know that any trees are planted?

Frank said...

Hmmm... True, Zeke. But it all seems on the up-and-up. But then I've always been a rather trusting sort.

Eco-Libris said...

Hey Frank,

This is the guy with the fabulous name :-) Thank you so much for sharing the news about Eco-Libris with your readers.

Zeke - to plant the trees we are collaborating with 3 highly respected organizations (registered in the US and UK) we know our customers can trust.

you can find more info on them at our planting partners page:


Raz Godelnik