Art and money have been hand in glove since time immemorial and product tie-ins and such are just a new iteration of the same old dynamic. Art is just as much a part of Gross Capitalism as canned beans. Some wax poetic about the honor and purity of the "starving artist," but what artist hopes to stay starving? Man cannot, as some believe (or claim to when they get jealous that they're poor as churchmice and others are making money), live on some cockamamy notion of "artistic integrity" and "realness" alone.
Art is a whore, just like the rest of us. (As a wise man once said, “Ideology doesn’t pay the digital cable bill.”) All you airy-fairy "Art Is Above Mere Commerce" types are just living in a dream world.
(Via Books, Inq.)
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